BRANDING PROJECT COMPLETED IN MY SECOND YEAR AT UNIVERSITY

After a trip to Liverpool to conduct primary research I had to choose a neighbourhood to re-brand. I decided to choose Liverpool Waterfront, due to it's lack of an identity, it also had a lot of features that I could utilise when coming up with a design. 

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This was one of my favourite projects I did in my second year, and learning about the elements of branding such as; brand values, tone of voice and promise etc., were extremely interesting. Although there are elements I would change in my design i.e. colour palette etc., I believe I captured the community feeling of Liverpool Waterfront perfectly, and in a way that will make people want to visit the area. Below is the Case Study I put together to present my re-branding of Liverpool Waterfront.